Legally licensed for Men in Black’s IP by Sony Pictures, Ludare was planning to launch a new mobile game MIB GLOBAL INVASION. Before the game officially launched, they struggled to find experts to raise the game’s awareness on different platforms and gain global users.

Popup worked closely with Ludare and Sony Pictures to create an announcement trailer of the highest quality based on a deeper level understanding of the game and its value. We also developed an animated explainer video which was crafted to immerse viewers into the app while demonstrating the key features and benefits of the game.

Our works helped Ludare successfully engaged the audience with storytelling while generating a large number of new players in a short period.