While keeping the business growth, Popup, as a member of the local community, makes efforts to support the society through our social contribution activities. We took pride in being the sponsor of this annual event to improve public understanding of Asian cultures.

Popup was responsible for the event’s overall branding and marketing in two consecutive years. We built a strong voice for the event by reflecting its essence in a visually engaging way. To better showcase the event, we crafted a video that truly captured the holiday spirit and gave the viewers an immersive experience of the event. We also created a solid content strategy to help attract attention and promote tickets sale.