{"id":1471,"date":"2021-06-24T17:54:06","date_gmt":"2021-06-24T21:54:06","guid":{"rendered":"http:\/\/popupmedia.ca\/servicepage\/?post_type=ux-portfolio&#038;p=1471"},"modified":"2021-12-29T16:28:20","modified_gmt":"2021-12-29T21:28:20","slug":"whobrand","status":"publish","type":"ux-portfolio","link":"https:\/\/popupmedia.ca\/servicepage\/ux-portfolio\/whobrand\/","title":{"rendered":"WHOLEBRAND"},"content":{"rendered":"<div class=\"bm-builder clearfix \"><div id=\"\" class=\"module col-0 module-id-1624571383330\" data-module-col=\"0\"><div class=\"module-inside single-image-inside\" style=\"--top-mod: 0px;--bottom-mod: 0px;--top-mod-m:0px;--bottom-mod-m:0px;\"><div class=\"single-image-out \" ><figure class=\"single-image   single-image-full\" ><div class=\"ux-hover-wrap\" style=\"padding-top: 56.544293695132%;\"><span class=\"ux-hover-wrap-a\"><img loading=\"lazy\" decoding=\"async\" alt=\"WB_1\" class=\"single-image-img lazy \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_1.png\" data-srcset=\"https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_1.png 2506w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_1-300x170.png 300w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_1-1024x579.png 1024w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_1-768x434.png 768w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_1-1536x869.png 1536w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_1-2048x1158.png 2048w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_1-350x198.png 350w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_1-650x368.png 650w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_1-1000x565.png 1000w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_1-2000x1131.png 2000w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_1-600x339.png 600w\" data-sizes=\"(max-width: 480px) 320px,(max-width: 767px) 500px,(max-width: 2506px) 100vw, 2506px\" width=\"2506\" height=\"1417\"  \/><\/span><\/div><\/figure><\/div><\/div><\/div><div id=\"\" class=\"module col-0 module-id-1639598080204 bm-wrap row-top row-left bm-force-full bm-wrap-no-gap col-offset-2\" data-module-col=\"0\" data-change-color=\"off\" data-backcolor=\"transparent\" data-frontcolor=\"\" data-logocolor=\"\" data-goto-top=\"off\" data-goto-top-spacing=\"0\" data-groupsameheight=\"off\"><div class=\"module-inside group-inside\" style=\"--top-mod: 0px;--bottom-mod: 0px;--top-mod-m:0px;--bottom-mod-m:0px;\"><div class=\"bm-background-color\" style=\"background-color:#232122; \"><\/div><div id=\"\" class=\"module col-6 module-id-1624571452370 col-offset-0\" data-module-col=\"6\"><div class=\"module-inside single-image-inside\" style=\"--top-mod: 0px;--bottom-mod: 0px;--top-mod-m:0px;--bottom-mod-m:0px;\"><div class=\"single-image-out \" ><figure class=\"single-image   single-image-full\" ><div class=\"ux-hover-wrap\" style=\"padding-top: 56.550580431177%;\"><span class=\"ux-hover-wrap-a\"><img loading=\"lazy\" decoding=\"async\" alt=\"Wholebrand_Case Study V2_2\" class=\"single-image-img lazy \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/Wholebrand_Case-Study-V2_2.png\" data-srcset=\"https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/Wholebrand_Case-Study-V2_2.png 603w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/Wholebrand_Case-Study-V2_2-300x170.png 300w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/Wholebrand_Case-Study-V2_2-350x198.png 350w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/Wholebrand_Case-Study-V2_2-600x339.png 600w\" data-sizes=\"(max-width: 480px) 320px,(max-width: 767px) 500px,(max-width: 603px) 100vw, 603px\" width=\"603\" height=\"341\"  \/><\/span><\/div><\/figure><\/div><\/div><\/div><div id=\"\" class=\"module col-4 module-id-1639597774770 col-offset-1\" data-module-col=\"4\"><div class=\"module-inside text-inside\" style=\"--top-mod: 20px;--bottom-mod: 40px;--top-mod-m:60px;--bottom-mod-m:40px;\"><div class=\"text_block_out\"  data-effect=\"standard\"><div class=\"text_block withbg background_color\"><div class=\"bm-background-color\" style=\"background-color:#232122\"><\/div><div class=\"text_block_inn\"><div class=\"text_block_centered text_block_centered_enable_width\"  style=\"\"><p><span style=\"color: #ffffff;\">Following discovery meetings with WholeBrand and full in-depth tours of the factory, we had a better understanding of the brand\u2019s concept and culture. This unique experience enabled us to discover and set up a unique branding and all-around marketing strategy with the primary objective of helping the brand build social success and garner more sales.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"\" class=\"module col-0 module-id-1639607164919 bm-wrap row-top row-left bm-force-full bm-wrap-no-gap col-offset-2\" data-module-col=\"0\" data-change-color=\"off\" data-backcolor=\"transparent\" data-frontcolor=\"\" data-logocolor=\"\" data-goto-top=\"off\" data-goto-top-spacing=\"0\" data-groupsameheight=\"off\"><div class=\"module-inside group-inside\" style=\"--top-mod: 0px;--bottom-mod: 0px;--top-mod-m:0px;--bottom-mod-m:0px;\"><div class=\"bm-background-color\" style=\"background-color:#232122; \"><\/div><div id=\"\" class=\"module col-4 module-id-163960716742 col-offset-1\" data-module-col=\"4\"><div class=\"module-inside text-inside\" style=\"--top-mod: 20px;--bottom-mod: 40px;--top-mod-m:60px;--bottom-mod-m:40px;\"><div class=\"text_block_out\"  data-effect=\"standard\"><div class=\"text_block withbg background_color\"><div class=\"bm-background-color\" style=\"background-color:#232122\"><\/div><div class=\"text_block_inn\"><div class=\"text_block_centered text_block_centered_enable_width\"  style=\"\"><p style=\"text-align: right;\"><span style=\"color: #ffffff;\">With the main intents to bring up-to-date product information, we designed WholeBrand\u2019s sub-brands websites which included an easy-to-navigate site menu and descriptions of every product they sell.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"\" class=\"module col-6 module-id-163960716721 col-offset-1\" data-module-col=\"6\"><div class=\"module-inside single-image-inside\" style=\"--top-mod: 0px;--bottom-mod: 20px;--top-mod-m:0px;--bottom-mod-m:10px;\"><div class=\"single-image-out \" ><figure class=\"single-image   single-image-full\" ><div class=\"ux-hover-wrap\" style=\"padding-top: 56.384742951907%;\"><span class=\"ux-hover-wrap-a\"><img loading=\"lazy\" decoding=\"async\" alt=\"Wholebrand_Case Study V2_5\" class=\"single-image-img lazy \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/Wholebrand_Case-Study-V2_5.png\" data-srcset=\"https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/Wholebrand_Case-Study-V2_5.png 603w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/Wholebrand_Case-Study-V2_5-300x169.png 300w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/Wholebrand_Case-Study-V2_5-350x197.png 350w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/Wholebrand_Case-Study-V2_5-600x338.png 600w\" data-sizes=\"(max-width: 480px) 320px,(max-width: 767px) 500px,(max-width: 603px) 100vw, 603px\" width=\"603\" height=\"340\"  \/><\/span><\/div><\/figure><\/div><\/div><\/div><\/div><\/div><div id=\"\" class=\"module col-0 module-id-1624571463665\" data-module-col=\"0\"><div class=\"module-inside single-image-inside\" style=\"--top-mod: 0px;--bottom-mod: 0px;--top-mod-m:0px;--bottom-mod-m:0px;\"><div class=\"single-image-out \" ><figure class=\"single-image   single-image-full\" ><div class=\"ux-hover-wrap\" style=\"padding-top: 28.0526735834%;\"><span class=\"ux-hover-wrap-a\"><img loading=\"lazy\" decoding=\"async\" alt=\"WB_4\" class=\"single-image-img lazy \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_4.png\" data-srcset=\"https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_4.png 2506w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_4-300x84.png 300w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_4-1024x287.png 1024w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_4-768x215.png 768w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_4-1536x431.png 1536w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_4-2048x575.png 2048w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_4-350x98.png 350w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_4-650x182.png 650w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_4-1000x281.png 1000w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_4-2000x561.png 2000w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/WB_4-600x168.png 600w\" data-sizes=\"(max-width: 480px) 320px,(max-width: 767px) 500px,(max-width: 2506px) 100vw, 2506px\" width=\"2506\" height=\"703\"  \/><\/span><\/div><\/figure><\/div><\/div><\/div><div id=\"\" class=\"module col-0 module-id-1639608273324\" data-module-col=\"0\"><div class=\"module-inside text-inside\" style=\"--top-mod: 0px;--bottom-mod: 0px;--top-mod-m:0px;--bottom-mod-m:0px;\"><div class=\"text_block_out\"  data-effect=\"standard\"><div class=\"text_block withbg background_image\"><div class=\"bm-background-img\" style=\"background-image:url(https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/Wholebrand_Case-Study-V2_8.png);\"><\/div><div class=\"text_block_inn\"><div class=\"text_block_centered text_block_centered_enable_width\"  style=\"\"><p style=\"text-align: center;\"><span style=\"color: #ffffff;\">We also planned a specific strategy to approach the target audience. From creative visual content production, digital design, copywriting, to events, we placed a variety of creative formats within dynamic marketing campaigns across social platforms.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"\" class=\"module col-0 module-id-1626284524551\" data-module-col=\"0\"><div class=\"module-inside single-image-inside\" style=\"--top-mod: 0px;--bottom-mod: 0px;--top-mod-m:0px;--bottom-mod-m:0px;\"><div class=\"single-image-out \" ><figure class=\"single-image   single-image-full\" ><div class=\"ux-hover-wrap\" style=\"padding-top: 14.202657807309%;\"><span class=\"ux-hover-wrap-a\"><img loading=\"lazy\" decoding=\"async\" alt=\"Wholebrand_Case Study V2_10\" class=\"single-image-img lazy \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/Wholebrand_Case-Study-V2_10.png\" data-srcset=\"https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/Wholebrand_Case-Study-V2_10.png 1204w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/Wholebrand_Case-Study-V2_10-300x43.png 300w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/Wholebrand_Case-Study-V2_10-1024x145.png 1024w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/Wholebrand_Case-Study-V2_10-768x109.png 768w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/Wholebrand_Case-Study-V2_10-350x50.png 350w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/Wholebrand_Case-Study-V2_10-650x92.png 650w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/Wholebrand_Case-Study-V2_10-1000x142.png 1000w, https:\/\/popupmedia.ca\/servicepage\/wp-content\/uploads\/2021\/06\/Wholebrand_Case-Study-V2_10-600x85.png 600w\" data-sizes=\"(max-width: 480px) 320px,(max-width: 767px) 500px,(max-width: 1204px) 100vw, 1204px\" width=\"1204\" height=\"171\"  \/><\/span><\/div><\/figure><\/div><\/div><\/div><div id=\"\" class=\"module col-0 module-id-1624577750253 bm-wrap row-top row-left keep-origin-layout-mobile bm-wrap-height-auto\" data-module-col=\"0\" data-change-color=\"off\" data-backcolor=\"transparent\" data-frontcolor=\"\" data-logocolor=\"\" data-goto-top=\"off\" data-goto-top-spacing=\"0\" data-groupsameheight=\"off\"><div class=\"module-inside group-inside\" style=\"--top-mod: 0px;--bottom-mod: 0px;--top-mod-m:0px;--bottom-mod-m:0px;\"><div id=\"\" class=\"module col-6 module-id-1624577750671\" data-module-col=\"6\"><div class=\"module-inside post-navi-inside\" style=\"--top-mod: 0px;--bottom-mod: 0px;--top-mod-m:0px;--bottom-mod-m:0px;\"><div class=\"post-navi post-navi-bg post-navi-tit-hover\"  style=\"\"><div class=\"post-navi-tit-wrap\"><a class=\"post-navi-tag\" href=\"https:\/\/popupmedia.ca\/servicepage\/ux-portfolio\/success\/\" title=\"SUCCESS\">PREV<\/a><h3 class=\"post-navi-tit\"><a class=\"post-navi-tit-a\" href=\"https:\/\/popupmedia.ca\/servicepage\/ux-portfolio\/success\/\" title=\"SUCCESS\">SUCCESS<\/a><\/h3><\/div><\/div><\/div><\/div><div id=\"\" class=\"module col-6 module-id-1624577751152\" data-module-col=\"6\"><div class=\"module-inside post-navi-inside\" style=\"--top-mod: 0px;--bottom-mod: 0px;--top-mod-m:0px;--bottom-mod-m:0px;\"><div class=\"post-navi post-navi-bg ux-right post-navi-tit-hover\"  style=\"\"><div class=\"post-navi-tit-wrap\"><a class=\"post-navi-tag\" href=\"https:\/\/popupmedia.ca\/servicepage\/ux-portfolio\/lanterns-in-the-garden\/\" title=\"LANTERNS IN THE GARDEN\">NEXT<\/a><h3 class=\"post-navi-tit\"><a class=\"post-navi-tit-a\" href=\"https:\/\/popupmedia.ca\/servicepage\/ux-portfolio\/lanterns-in-the-garden\/\" title=\"LANTERNS IN THE GARDEN\">LANTERNS IN THE GARDEN<\/a><\/h3><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Following discovery meetings with WholeBrand and full in-depth tours of &hellip;<\/p>\n","protected":false},"author":1,"featured_media":2186,"comment_status":"closed","ping_status":"closed","template":"","ux-portfolio-cat":[],"ux-portfolio-tag":[],"class_list":["post-1471","ux-portfolio","type-ux-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/popupmedia.ca\/servicepage\/wp-json\/wp\/v2\/ux-portfolio\/1471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/popupmedia.ca\/servicepage\/wp-json\/wp\/v2\/ux-portfolio"}],"about":[{"href":"https:\/\/popupmedia.ca\/servicepage\/wp-json\/wp\/v2\/types\/ux-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/popupmedia.ca\/servicepage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/popupmedia.ca\/servicepage\/wp-json\/wp\/v2\/comments?post=1471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/popupmedia.ca\/servicepage\/wp-json\/wp\/v2\/media\/2186"}],"wp:attachment":[{"href":"https:\/\/popupmedia.ca\/servicepage\/wp-json\/wp\/v2\/media?parent=1471"}],"wp:term":[{"taxonomy":"ux-portfolio-cat","embeddable":true,"href":"https:\/\/popupmedia.ca\/servicepage\/wp-json\/wp\/v2\/ux-portfolio-cat?post=1471"},{"taxonomy":"ux-portfolio-tag","embeddable":true,"href":"https:\/\/popupmedia.ca\/servicepage\/wp-json\/wp\/v2\/ux-portfolio-tag?post=1471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}