TruGourmet is a sub-brand of WholeBrand that specializes in providing innovative ready-to-cook meat products. Together with WholeBrand, we helped the brand successfully launch two product lines, the Sous Vide and Chef’s Pick Series.
TruGourmet is a sub-brand of WholeBrand that specializes in providing innovative ready-to-cook meat products. Together with WholeBrand, we helped the brand successfully launch two product lines, the Sous Vide and Chef’s Pick Series.
Challenge
The products are amazingly delicious, and our challenge was to initiate the products’ launch that reflects TruGourmet’s intent to pioneer the market with high-quality ingredients and an unbeatable taste.
Services.
Copywriting
Media Buy
KOL Marketing
Digital Ads
Video Production
Social Media Management
Sector.
Website.
trugourmetfood.com
Year.
Solution
We thoughtfully tailored an all-in-one strategy to launch the series. Starting from the packaging design, we decided to use a bold appearance to show the delicacy of the products with eco-friendly boxes. The unique combination allowed the products to shine on the market and generated an emotional connection with the target audiences.
We also built a visually-captivating website with a thoughtful design and storytelling that resonates with the audiences. Videos to demonstrate the cooking instructions and the performance of the dishes were produced to inspire explorers.
During the new products’ launch, we developed creative ideas and rich content to promote them through multiple social media platforms, including Instagram, Facebook, Red and WeChat. The result was amazing; sales soared and went to stockout soon after the launch!
We are still working with the client to grow brand awareness and social audiences in the long run. Seasonal topics were created to engage loyal customers and capture potential customers. Influencers were invited to bring in ideas to amplify reach, and giveaway campaigns were planned to draw in remarkable participation.
