Men in Black is an action-comedy movie collection with one of the most loyal fan bases. When the new movie Men in Black: International was about to come out, Popup worked with Ludare Games Group and Sony Pictures to launch an official mobile game based on the movies.
Men in Black is an action-comedy movie collection with one of the most loyal fan bases. When the new movie Men in Black: International was about to come out, Popup worked with Ludare Games Group and Sony Pictures to launch an official mobile game based on the movies.
Challenge
Legally licensed for Men in Black’s IP by Sony Pictures, Ludare Games Group developed the mobile game MIB GLOBAL INVASION, for which the company wanted to create a buzz before its official launch.
Services.
Video Production
Sector.
GAME
Website.
https://www.ludare.com/mibgame
Year.
2019
SOlution
We produced a commercial video based on the understanding of the game and client’s needs. The live-action video consists of a compelling narrative that helped build up emotional connections with fans and raised substantial awareness towards potential gamers. We also developed a game explainer video called100 Level, which was crafted to immerse viewers into the app while demonstrating the key features and benefits of the game.
