TruNatural is an innovative meat brand offering Raised-without-Antibiotics(RWA) meat products and Japanese style premium pork products in T&T Supermarket across Canada. The variety and high quality of the products has won popularity for TruNatural in the local meat industry since the business started.
TruNatural is an innovative meat brand offering Raised-without-Antibiotics(RWA) meat products and Japanese style premium pork products in T&T Supermarket across Canada. The variety and high quality of the products has won popularity for TruNatural in the local meat industry since the business started.
Challenge
The client wanted to re-energize the brand by bringing in a more clear branding positioning that can accurately target specific demographics, especially between the RWA and Akakuro-buta product lines, while ensuring a strong brand alignment for TruNatural to better convey the brand’s messages.
Services.
Copywriting
Media Buy
KOL Marketing
Digital Ads
Video Production
Social Media Management
Sector.
Website.
trunaturalfood.com
Year.
Solution
We redesigned the labels for RWA and Akakuro-buta respectively to distinguish the two product lines. Golden and silver colours were used to create a sense of high quality. Each design perfectly reflects the minimalist lifestyle the brand values: only the finest meat to enjoy the high-quality life.
In addition to the packaging update, we also created dividers for both RWA and Akakuro-buta to display in the supermarkets, which helped remarkably to promote the rebranding and attract potential customers.
Moreover, digital and print media were used to full potential to showcase the fully upgraded brand! KOLs on Red were invited to share their experience on cooking with the products, and more rebranding content were thoughtfully developed to increase exposure on multiple social media platforms.
We started to manage TruNatural’s social media since 2020
