We carried out an in-depth review of the brand, and tailored a multi-channel solution for Align to nurture a relationship with the target audience. According to Align’s brand positioning, we carefully selected Chinese and English social media platforms that best fit the client’s needs. From graphic design to content development, every detail is fully integrated to reflect the brand essence. The creative copywriting and videos allow Align to target interest audiences and maximize the exposure in a more engaging way. Sufficient performance data are pro-actively gathered and analyzed from monthly-based content, which will bring us useful insights to plan campaigns that will appeal to the potential buyers in the near future.