Lanterns in the Garden is an annual celebration event of YUAN XIAO Festival founded by the local non-profit organization Lasting Art & Cultural Heritage Society.
Lanterns in the Garden is an annual celebration event of YUAN XIAO Festival founded by the local non-profit organization Lasting Art & Cultural Heritage Society.
Challenge
While keeping the business growth, Popup, as a member of the local community, makes efforts to support the society through our social contribution activities. We took pride in being the sponsor of this annual event to improve the public understanding of Asian cultures.
Services.
Sector.
Website.
Year.
2019
Solution
Popup was responsible for the event’s overall branding and marketing in two consecutive years. We built a strong voice for the event by reflecting its essence in a visually engaging way.
To better showcase the event, we crafted a video that truly captured the holiday spirit and gave the viewers an immersive experience of the event. We also created a solid marketing strategy to maximize the social media exposure, which included connecting with local media platforms, such as Global News and Daily Hive, to promote the event and ticket sales.
