Song Xian Xian is a leading natural seasoning brand renowned for its signature Matsutake mushroom-based products. With seven years of dedicated research and four years of product refinement, the company is devoted to creating healthy, flavorful seasonings made from natural ingredients.
Song Xian Xian is a leading natural seasoning brand renowned for its signature Matsutake mushroom-based products. With seven years of dedicated research and four years of product refinement, the company is devoted to creating healthy, flavorful seasonings made from natural ingredients.
Challenge
Song Xian Xian sought to introduce its brand and product line to the Western Canadian market, targeting the Asian community with a focus on building visibility and engaging its audience. To achieve this, they partnered with Pop-Up Media to design a comprehensive launch strategy utilizing both digital and physical marketing channels.
Services.
Out-of-Home (OOH) Advertising
Event Marketing
KOL&KOC Marketing
Sector.
Year.
2023
Solution
To ensure a successful launch, we executed a multi-channel marketing campaign:
Red Platform (Xiaohongshu): Collaborated with 12 influencers to create authentic marketing posts. Later, we established and managed Song Xian Xian’s official account, partnered with an additional 10 influencers, and engaged fans through product giveaways.
WeChat Collaboration: Teamed up with Lahoo for a product giveaway and lucky draw to amplify awareness within the local Asian community.
Digital Billboard Advertising: Deployed video ads across three high-traffic locations in Burnaby and Richmond, maximizing exposure.
RESULT
By combining creative social media strategies, impactful OOH advertising, and influencer collaborations, the campaign successfully positioned Song Xian Xian as a recognizable brand in Western Canada. These efforts ensured a strong market debut and laid the groundwork for future growth across Canada.
