With eight branches across Greater Vancouver, H-Mart is a flagship destination for Korean cuisine enthusiasts, offering a wide range of authentic products and culinary experiences.
With eight branches across Greater Vancouver, H-Mart is a flagship destination for Korean cuisine enthusiasts, offering a wide range of authentic products and culinary experiences.
Challenge
H-Mart sought to deepen its engagement with the Chinese community in Vancouver, an untapped audience with significant potential. They turned to Pop-Up Media to create a customized marketing strategy that would resonate with this key demographic.
Services.
EVENT MARKETING
KOL MARKETING
Sector.
RETAILER
Website.
https://www.hmart.ca/
Year.
2023
We began with a comprehensive market analysis to understand the preferences and behaviors of the local Chinese community. This insight informed a tailored strategy to connect with potential customers effectively.
To establish H-Mart’s presence on the popular Chinese social media platform Red, we collaborated closely with the client to curate enticing gift boxes featuring exclusive H-Mart products. These were showcased in a vibrant lucky draw campaign, which generated significant buzz:
To maintain engagement, we rolled out weekly discounts, recipes, and a steady stream of creative, community-focused content. This approach enhanced the experience for Red users, driving remarkable results:
The campaign successfully strengthened H-Mart’s connection with the Chinese community, creating a foundation for sustained engagement and growth. We continue to work with H-Mart, providing valuable content and developing innovative events to expand their customer base further.
