Lao Fan Gu, a Chinese culinary innovator with nearly 20 million social media followers, was founded by a team of renowned chefs committed to elevating dining experiences.
TruNatural is an innovative meat brand offering Raised-without-Antibiotics(RWA) meat products and Japanese style premium pork products in T&T Supermarket across Canada. The variety and high quality of the products has won popularity for TruNatural in the local meat industry since the business started.
Challenge
As Lao Fan Gu entered the Canadian market, they aimed to connect with the local Asian community, focusing on international students and young families seeking convenient yet delicious cooking solutions. The challenge was to introduce their product line in a way that resonated with this target audience while emphasizing the convenience and flavor of their offerings.
Services.
Copywriting
KOL Marketing
Sector.
Year.
2023
Solution
To position Lao Fan Gu as a household name, we launched an engaging social media campaign on Red, a popular platform within the Chinese community. Collaborating with 20 influential local voices, we spotlighted the simplicity of preparing mouthwatering dishes using Lao Fan Gu’s products. Through captivating storytelling and authentic endorsements, we showcased the brand’s unique value proposition.
RESULT
The campaign successfully introduced Lao Fan Gu to Asian markets in British Columbia, Canada, building a strong connection with their target audience and laying a solid foundation for future SKU expansion and growth in retail markets.
