L’sqie is a dynamic growing dairy product company that devotes to brining innovative yogurt products that appeal to Asian customers taste.
L’sqie is a dynamic growing dairy product company that devotes to brining innovative yogurt products that appeal to Asian customers taste.
Challenge
L’sqie came to Popup with an aim to expand their business and build a brand unlike the competition. Manufacturing tasty products is what L’sqie excels at, but they need a marketing expert to help them connect with the audience and explore future possibilities.
Services.
Copywriting
Media Buy
KOL Marketing
Video Production
Social Media Management
Sector.
Website.
Year.
Solution
With a robust understanding and insight of the Chinese market in Canada, Popup worked closely with L’sqie to develop several new product lines. From the new products’ taste tests to packaging designs, and video production to social media campaigns, we successfully helped L’sqie launch more than 3 product lines: grain yogurt, peach yogurt, and vegan yogurt that is coming soon.
Having established a long-term relationship with L’sqie in the past years, we took over the management of L’sqie’s social media accounts in 2022. With a combination of creative content, promotional campaigns, and KOL events, we have formed a strong connection between L’sqie and the customers. The client sees great results from our all-encompassing solutions, and their Instagram followers have soared by 260% in six month!
